Proton History of 2010s

In December 2008, Proton resumed product collaboration with Mitsubishi Motors Corporation.[28] Under the agreement, Proton gained the rights to rebadge the 2007 Mitsubishi Lancer to be sold exclusively in the Malaysian market. The result of the collaboration was the Proton Inspira, which launched on 10 November 2010. It also marked a return to closer ties between Proton and Mitsubishi, the Japanese company which was instrumental in Proton’s foundation in the 1980s.[29] Proton showcased the EMAS concept hybrid city cars at the 2010 Geneva Motor Show.[30] They were designed by Italdesign Giugiaro and related to the Lotus Ethos, a similar concept car from Proton’s British subsidiary.

Photo : Proton Inspira

Proton Prevé
The long-awaited turbocharged inline-four petrol engine from Proton was revealed at the 2010 Kuala Lumpur International Motor Show.[31] Officially known as the 1.6L CamPro CFE, it is capable of producing power and torque figures of 138 bhp (103 kW) at 5,000 rpm and 205 N·m at 2,000-4,000 rpm respectively, comparable to a 2.0L naturally aspirated engine, while achieving better fuel efficiency and reduced greenhouse emissions.[32]

Photo : Proton Preve

Proton Suprima S
In January 2012, Proton was acquired by DRB-HICOM, a Malaysian conglomerate in a transaction between Khazanah Nasional and DRB-HICOM which totaled RM1.2 billion.[33] The Proton Prevé, the company’s latest saloon car was unveiled on 16 April 2012.[34][35] It became the first Proton car, and to an extent, the first Malaysian car to be awarded the full 5-star safety rating in the Australasian New Car Assessment Program (ANCAP) of Australia and New Zealand.[36] In December 2012, Proton acquired all of Petronas’ engine technologies in addition to associated technology patents at a cost of RM63 million.[37] The deal encompassed a family of naturally aspirated and turbocharged 1.8, 2.0 and 2.2 litre engines to complement Proton’s own CamPro 1.3L N/A, 1.6L N/A and 1.6L turbo engines.

Photo : Proton Suprima

On 17 August 2013, Proton launched the Suprima S, the hatchback complement to the Prevé saloon.[38] It became the second 5-star ANCAP rated Proton and the first to offer extensive standard safety features in its domestic market. On 11 December 2013, the second generation Proton Perdana was finally unveiled after a 3 year gap in the nameplate’s production.[39] The new Perdana is a badge engineered eighth generation Honda Accord and is currently for exclusive sale to Malaysian civil servants and government officials.[39]

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