Proton History of 2000s

The latter half of the 2000s marked Proton’s comeback in the domestic market, which was then dominated by newer and better Toyota-based models from Perodua. On 15 August 2007, Proton launched the Persona saloon, the long overdue replacement for the best selling Proton Wira saloon. The Persona was based on an extended version of the 2004 Proton Gen-2 hatchback platform and shared most of its external appearance, albeit priced around RM10,000 less with large overall improvements in terms of ergonomics and functionality.

Photo : Proton Persona

[20] Despite the similarities with the Gen-2, the Persona was an instant hit in Malaysia, with 19,840 units sold in the first three months following its launch.[21] The much anticipated second generation Proton Saga was launched on 18 January 2008.[22] Previously, the first generation Proton Saga was Proton’s first and most successful model, having a 23-year long lifespan, the longest of all Proton models to date.

The new Saga maintained its legacy, and turned out to be a great sales success for Proton with over 23,000 bookings in under two weeks since launch.[23] It is consistently ranked as Proton’s bestselling product in terms of annual sales volume, placing 3rd in 2008, and 2nd between 2009 and 2012 in the Malaysian market, beaten only by its arch rival, the Perodua MyVi.

Photo : New Generation – Proton Saga

[24][25][26] Proton made history again when it introduced the Exora, Malaysia’s first 7-seater MPV on 15 April 2009.[27] It was based on Proton’s next generation P2 platform and satisfied the demand for budget 7-seaters in the domestic market, previously monopolized by the Toyota Avanza and Nissan Grand Livina. It has since been consistently positioned in the Top 10 bestselling vehicles in Malaysia.

[24][25][26] The Proton Exora, together with the Persona and Saga marked the rise of a new Proton after almost a decade of declining sales and loss in its domestic market.

Photo : Proton Exora

Leave a Reply

Your email address will not be published. Required fields are marked *